About the job
Hey there, we're Trendspek.
Critical infrastructure runs the world - the refineries that power cities, the ports that move cargo, the bridges that connect communities. For decades, the engineers keeping all of it safe have worked off ropes, clipboards, and reports buried in a filing cabinet... that's the problem we solve.
Trendspek is a Structural Lifecycle Management System (SLMS) for the world's most valuable physical assets. We turn in-field inspections into a living, 3D record - one source of truth where evidence, findings and history stay attached to the asset, so owners and engineers can inspect, measure, mark up and plan in full 3D on structures you'd normally need a harness and hard hat to get near.
Most inspection workflows produce a report that ends up on a hard drive. Trendspek produces a record - the kind that stands up to a board, an insurer or a regulator.
And it's working. Our customers are household names in energy, ports and infrastructure - Chevron, CBRE, SA Water, the University of Sydney - and the assets in our platform are ones you've driven past, flown over, or read about in the news. Our clients typically see around a 69% reduction in preventable risk exposure.
We've built something genuinely new: SLMS, a category this industry has never had. V3 has shipped, strong funding is in from leading venture investors, and we're scaling hard off the back of it. The Senior Marketing Manager role is an early, high-leverage seat: close to the founders, building the thing rather than inheriting it.
The difference you'll make
This is our senior marketing hire (with potential career progression to Head of Marketing). It's the person who owns the function end to end, with a seat alongside the COO and a true peer relationship with Sales. You won't inherit someone else's machine; you'll define how a brand-new category goes to market. That's the heart of the job: marketing a product to a market that doesn't yet know it has the problem, and building the strategy, systems and narrative that change that.
You'll be measured on pipeline - sourced and influenced - not impressions or reach. So this suits someone who sets the direction and builds the work: a strategist who'll happily get into HubSpot, draft the thought-leadership piece, and run the event. You'll have real support around you (a demand-gen lead to develop, a rev-ops resource, and a content team), but above all this is a builder's seat.
If you've stood up an enterprise marketing engine before and want to do the most interesting version of that work - with recognisable assets and owners in energy, ports and infrastructure, a category to create, and founders within arm's reach - this is an incredible opportunity.
What you'll do
Build the marketing function - strategy, systems, attribution and board-level reporting - and partner with Sales as a genuine peer, not a service desk.
Own the pipeline number. Marketing-sourced and marketing-influenced pipeline are your headline metrics, with the lead scoring and attribution behind them built to back it up.
Run account-based marketing into the Top 100 - around 100 named accounts per sector across oil and gas and critical infrastructure. Targeted, not volume.
Manage and mentor a small yet high performing marketing team; - there is one Demand Generation Lead reporting to this role, as well as two website and content personal in the Phillipines;
Build the category-education and content engine: thought leadership, the SLMS Maturity Model series, video, customer-led webinars, branding and website - educating a market that doesn't yet know it has the problem.
Run a focused, account-targeted events programme and co-marketing with partners - the in-person channel that has moved the needle most for us.
Coach and grow our Demand Generation Lead, early in their career and your first report to develop.
Help cover customer marketing for now - case studies, references and advocacy - until a dedicated hire lands later in the plan.
What we're looking for
You've built or substantially scaled an enterprise SaaS marketing function before - ideally through a high-growth phase - and you were hands-on doing it.
You're experienced with enterprise, account-based marketing: long sales cycles, multi-stakeholder buying committees, named-account targeting.
You've owned pipeline, sourced and influenced, at board level.
You're strategy and execution in the same person: you can set the direction and build the work.
You have experience in coaching and growing small marketing teams.
Nice to haves
You've marketed into asset-intensive or regulated sectors: energy, infrastructure, resources, utilities or engineering.
You've marketed a product before its category existed, or stood up a category narrative from scratch.
You're fluent with HubSpot and various AI-assisted marketing workflows.
You've scaled with a company through Series A to C.
